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Mediaspree is known as to be the largest and one of the biggest property investment projects in Berlin. The purpose of this project is to develop space and infrastructure for telecommunication companies along a section and about the banks of the river Spree in order to force an urban renewal of the surrounding areas there on. One of the core thrust of this project is to convert the unused or temporarily occupied real estate to be transformed into office building, lofts, hotel and other such related new structures and buildings. Though implementation of the project was to be forced into from the 1990s but only a section of the project has been implanted so far. According to the promoter it visualizes the great opportunity as for the former East Berlin.

There a number of planner and real estate companies are involved in this project yet they are working under a banner name Mediaspree. The project site extends from about a 3.7 km long and has a 180 hectare space on both sides of the Spree riverfront, on the borders of the four districts comprising as Mitte, Friedrichshain, Kreuzberg und Alt-Treptow. It is bordered to the west by Jannowitzbrücke (de), to the north by the railway tracks of the Berlin S-Bahn (rapid transit trains), to the east by Elsenbrücke (de), and to the south by two streets (Schlesischen Straße and Köpenicker Straße). The Spree is about 150 m wide along this stretch and along here riverfront run comparatively straight. The river is cross-cut by about three bridges within the Mediaspree zone: Michaelbrücke (de), Schillingbrücke (de) and Oberbaumbrücke. There one can also see a good number of numerous industrial and trade buildings from the 19th and 20th centuries.

Around 19th and early 20th centuries, this entire region was primarily was hold by the industry and trade.  Many of the buildings still standing there at the site from the ancient period and are in too much need and characteristic of the architecture of that era. Some of those buildings are shelved under the name Denkmalschutz (de) designation as of the historical importance monuments. Before the World War II the East Harbor opened in 1913 with along the massive storage facilities for grains and other goods as well as the
Eierkühlhaus (egg cold-storage warehouse) and the Eisfabrik (ice factory). In between 1939 and 1945 these premises were used for the German Armed forces. One of the major projects there started in the region after the fall of Berlin Wall was the Mediaspree-region after the fall of the Berlin Wall

Institute for Media and Communication Policy (IfM) was established as an independent research institute in 2005, the institute on account of its policies and with objective to work in the particular area was expanded to Berlin and had its one branch started working in Berlin Charlottenburg on February 2006. As according to its roles and duties the IFM is Europe’s only research institute that is entirely dedicated to issues and topics related to the media and communication polices. The funding of the institute is generated from the prominent German public and private media groups. Some of the premier scientific group that provide support and finance to the institution are as ARD, ZDF, RTL, Universum Film AG, Axel Springer AG, the publishing groups Verlagsgruppe Georg von Holtzbrinck, Der Spiegel and the Medienboard Berlin-Brandenburg.

The Institute’s scientific advisory council is formed of about 25 noted scientists with a credible reputation in filed of media and communication policy publications.  Lutz Hachmeister, a journalist and media scientist, is the founding director of the Institute. The head office as already discussed is situated at in Berlin-Charlottenburg, however, it’s another branch has been formed in Cologne. The current ownership on the registration wise is as a non-profit, limited liability company (gGmbH) that runs independently.

It has stated in its mission statement that the IfM is “a forum for the media industry, research into communication and current politics”.  It aims to offer “concrete models and options for the solution of mediapolitical challenges” as well as provide structure to various and different representatives even from the political sphere. There ambition is to get recognition for the economic and public relevance as well as the strategic importance of medial policies into the day today modern politics. The primary task of the Institute is to carry out the continuous maintenance under an online media industry database including divisions like print, radio, tv and online-media. Compiling, it has an annul ranking of the world’s most powerful and impressive media companies with a success rate of about 101% and more. More of its research work includes as the theoretical and empirical foundation for making a basic knowledge of media political ideas and positions, as well as it relate to specific terminologies like research into the shifting correlation of print and an online media. The IfM was also rated as one of the most prestigious non university institutes into the media as into the framework of the programme “Germany thinks”.

The coat of arms of Berlin is extensively used for and is employed as for the representation and identity to the German City. Tough the different boroughs in Berlin use their different emblems and in such circumstances where a number of options were available to the city, the symbol of Bear had to struggle too much to place it at the respected spot for enjoying it at the current time. For centuries, bear had to share the spotlight with the eagles of Brandenburg and Prussia on Berlin’s coats of arms and seals. After the structuring and deployment of the constitution of Berlin, the symbol of bear was granted as the animal of coats of arms and seals. The state coat of arms is shown in a silver (white) shield, a red armed and red tongued, upright, grunting bear.

Historically, in Germany, around 12th and 13th centuries a good number of cities were found and thus the cities felt the need for the official seals and later on the personal coat of arms as to seal official documents like as covenants and orders. A seal or coat of arms was there used to be provided by then and a sovereign. At the time Berlin and Cologne as well other surrounding cities of Margraviate of Brandenburg were ruled by the Brandenburg Margraves that reined using red eagle as a symbol in official seals. Before, the appearance of Berlin’s coat of arms in the heraldic and sigillographic world, the red eagle was noticeable presented in the seals and coats of arms of towns along the rivers Spree and Havel as well as in Berlin and Cologne. The oldest kept on and preserved seal of Berlin is dated to year 1253. It shows, the Brandenburg Eagle spreading its wings in and about clover shaped archway. The text, there on the seal is sigillvm de berlin bvrgensivm (seal of Berlin’s citizens). It is assumed as the seal of Berlin’s first mayor Marsilius.

The customary coat of arms was employed in varying styles in different range till the year 1920 and displayed the Prussian eagle in the first field, the eagle of Brandenburg in the second field and the bear in the third field. However, the citizen of Berlin was much pressed up for their own symbol and coat of arms. The reason for selecting out the bear as symbol still remains the mystery till the date.  The most possibilities that lies with assuming the Albrecht I, alias the “bear” that is resembled as the conqueror and founder of the Margraviate of Brandenburg.